Three services that overlap on purpose.

Custom software

For businesses that run on spreadsheets, shared inboxes, and someone retyping the same data into two systems. I build the small, specific tool that replaces that step, and keep it small so it's cheap to run and easy to change. You own the code and the accounts it runs under.

• An internal web app for scheduling, quoting, inventory, or job tracking
• An integration between two systems you already pay for, like accounting and CRM
• A customer portal for orders, bookings, or account status
• Replacing the spreadsheet that quietly became your database

Marketing integrations

The plumbing between your ads and your sales process. Small businesses rarely lose leads because the ads are bad. They lose them because a form submission sits in an inbox nobody checks until Monday.

• Your contact form connected to your CRM, with a text the moment a lead comes in
• One dashboard for ad spend, leads, and closed jobs
• Campaign landing pages with conversion tracking that actually fires
• Booked appointments fed back to Google Ads, so it optimizes for customers instead of clicks

Google Ads management

I plan, build, and manage Search and Performance Max campaigns for Orlando-area clients. The goal is leads you can attribute, not a monthly PDF of impressions.

• Campaign structure, keywords, ad copy, and negative keyword lists
• Conversion tracking tied to calls, forms, and sales
• Ongoing bid, budget, and search-term review, with changes explained before they're made
• Plain-language reporting on the schedule you want